每經AI快訊，9月(yue)2日，據抖音(yin)電(dian)商(shang)(shang)(shang)安全與信任中心官方公眾號(hao)，抖音(yin)電(dian)商(shang)(shang)(shang)近期發(fa)現，少(shao)數(shu)商(shang)(shang)(shang)家和達人(ren)(ren)(ren)存在濫用(yong)(yong)或(huo)誤用(yong)(yong)AI技(ji)(ji)術的情(qing)況，甚至借助AI生(sheng)成(cheng)(cheng)(cheng)誤導(dao)內容，損(sun)害消(xiao)費者合(he)法經濟權益(yi)，擾亂平(ping)臺正(zheng)常(chang)交易(yi)秩序。具體表(biao)現包(bao)括：少(shao)數(shu)商(shang)(shang)(shang)家利用(yong)(yong)AI技(ji)(ji)術生(sheng)成(cheng)(cheng)(cheng)虛假(jia)商(shang)(shang)(shang)品展示、夸大不實(shi)的功能宣(xuan)傳內容，誤導(dao)消(xiao)費者購買，造成(cheng)(cheng)(cheng)用(yong)(yong)戶財產損(sun)失等。抖音(yin)電(dian)商(shang)(shang)(shang)提醒，商(shang)(shang)(shang)家不得發(fa)布(bu)涉及誤導(dao)性的AI人(ren)(ren)(ren)物(wu)視(shi)頻。包(bao)括但不限于利用(yong)(yong)AI生(sheng)成(cheng)(cheng)(cheng)虛擬人(ren)(ren)(ren)物(wu)或(huo)仿冒社(she)會名人(ren)(ren)(ren)，捏造虛假(jia)人(ren)(ren)(ren)設、誘導(dao)互(hu)動，或(huo)冒充特(te)定(ding)專業身(shen)份（如軍(jun)警(jing)等）進行(xing)帶貨、變現等行(xing)為。不得發(fa)布(bu)誤導(dao)性的AI事物(wu)視(shi)頻。包(bao)括但不限于利用(yong)(yong)AI生(sheng)成(cheng)(cheng)(cheng)違背常(chang)識(shi)或(huo)虛構編造的內容，如與事實(shi)嚴重(zhong)不符(fu)的商(shang)(shang)(shang)品測(ce)評等。