6月(yue)6日(ri)，中國民生銀行(xing)啟動一(yi)(yi)年一(yi)(yi)度(du)的零售(shou)品牌主(zhu)(zhu)題(ti)日(ri)活(huo)(huo)動，這(zhe)是(shi)該行(xing)連續九年開(kai)展的覆蓋全行(xing)網點的線上線下客戶(hu)互動活(huo)(huo)動。今年，該行(xing)以“更玖一(yi)(yi)點，更懂一(yi)(yi)點”為主(zhu)(zhu)題(ti)，通過一(yi)(yi)系列(lie)體驗服(fu)務、優惠活(huo)(huo)動，持(chi)續優化提升客戶(hu)服(fu)務體驗。

“玖”字既象(xiang)征九年堅持，更承載“長(chang)久陪伴”的(de)承諾。6月(yue)6日(ri)起，“民(min)(min)生銀(yin)行體(ti)驗(yan)(yan)(yan)官(guan)平臺”正(zheng)式(shi)上線，參(can)(can)與(yu)者可通過參(can)(can)加互動(dong)(dong)(dong)任(ren)務逐一解鎖(suo)專屬(shu)勛章，搶先(xian)體(ti)驗(yan)(yan)(yan)新產(chan)品、新功能，獲頒(ban)官(guan)方認(ren)證體(ti)驗(yan)(yan)(yan)官(guan)聘書，并有(you)機會獲得經驗(yan)(yan)(yan)值(zhi)、微信立(li)減金、實物獎勵等(deng)。當天，“民(min)(min)生銀(yin)行體(ti)驗(yan)(yan)(yan)日(ri)”活動(dong)(dong)(dong)也同(tong)步(bu)啟動(dong)(dong)(dong)，邀請客戶到網點參(can)(can)與(yu)工(gong)作坊、體(ti)驗(yan)(yan)(yan)沙龍(long)、互動(dong)(dong)(dong)游戲，對產(chan)品、服務提出意見建議。活動(dong)(dong)(dong)期間，客戶還可以參(can)(can)與(yu)V+任(ren)務限(xian)時闖關、還款有(you)好禮、民(min)(min)生民(min)(min)易貸(dai)利率優惠、聚(ju)惠民(min)(min)生日(ri)等(deng)一系列活動(dong)(dong)(dong)。

2017年開(kai)始，民(min)生(sheng)(sheng)(sheng)銀行(xing)將每(mei)年的(de)6月6日定(ding)為(wei)零(ling)(ling)售品牌主題日，通過(guo)開(kai)展系列活(huo)動(dong)(dong)(dong)(dong)，打造一系列以(yi)(yi)“懂(dong)”為(wei)核心的(de)服(fu)務體驗及(ji)互動(dong)(dong)(dong)(dong)交流活(huo)動(dong)(dong)(dong)(dong)。如以(yi)(yi)“懂(dong)你(ni)的(de)加油(you)站”，精準匹(pi)配(pei)不同客(ke)群的(de)金融(rong)需求；以(yi)(yi)“懂(dong)你(ni)•希(xi)望”為(wei)主題，開(kai)展暖(nuan)心的(de)客(ke)戶關懷活(huo)動(dong)(dong)(dong)(dong)，提供專項金融(rong)支持(chi)，助力生(sheng)(sheng)(sheng)產生(sheng)(sheng)(sheng)活(huo)重回正軌；聚焦運動(dong)(dong)(dong)(dong)健康，開(kai)展“熱(re)愛(ai)聚力跑”“并肩運動(dong)(dong)(dong)(dong)兌現美(mei)好”社區運動(dong)(dong)(dong)(dong)節(jie)活(huo)動(dong)(dong)(dong)(dong)，吸引了數萬余名(ming)客(ke)戶參(can)與；以(yi)(yi)“懂(dong)你(ni)，生(sheng)(sheng)(sheng)活(huo)就該(gai)這么6”融(rong)入商(shang)超(chao)、旅行(xing)、團購等生(sheng)(sheng)(sheng)態場景(jing)，為(wei)客(ke)戶提供優惠服(fu)務與創(chuang)新(xin)(xin)體驗，組織生(sheng)(sheng)(sheng)活(huo)類(lei)、文(wen)化類(lei)等多種形式非金融(rong)活(huo)動(dong)(dong)(dong)(dong)超(chao)萬場。9年深耕，該(gai)行(xing)從(cong)品牌理(li)念到(dao)產品服(fu)務創(chuang)新(xin)(xin)，持(chi)續探索挖掘“懂(dong)”的(de)深層(ceng)含義，不斷(duan)完善(shan)零(ling)(ling)售金融(rong)生(sheng)(sheng)(sheng)態。

民(min)(min)生銀行(xing)(xing)將零(ling)(ling)售(shou)金(jin)融(rong)(rong)(rong)作為優先發展(zhan)(zhan)的(de)長期性、基礎(chu)性戰略業務(wu)，近(jin)年來持(chi)續完善客群經營體(ti)系(xi)，提(ti)(ti)升普惠(hui)(hui)(hui)金(jin)融(rong)(rong)(rong)服(fu)(fu)務(wu)能力，推出助(zhu)力擴內(nei)需、促消(xiao)(xiao)(xiao)費(fei)的(de)多項舉措(cuo)。如西安分(fen)(fen)行(xing)(xing)為提(ti)(ti)振消(xiao)(xiao)(xiao)費(fei)服(fu)(fu)務(wu)小微企業推出的(de)專項貸(dai)款“國(guo)補(bu)貸(dai)”，為市場(chang)(chang)首發，讓政策(ce)紅利(li)精準(zhun)觸達客戶(hu)；各(ge)地分(fen)(fen)行(xing)(xing)相繼推出京(jing)惠(hui)(hui)(hui)卡(ka)(ka)(ka)、暢享魔都(dou)卡(ka)(ka)(ka)、悅+卡(ka)(ka)(ka)、樂秦卡(ka)(ka)(ka)、渝悅卡(ka)(ka)(ka)、閩惠(hui)(hui)(hui)卡(ka)(ka)(ka)、湘鄰卡(ka)(ka)(ka)等(deng)地方特(te)色銀行(xing)(xing)卡(ka)(ka)(ka)，構建(jian)了(le)本地便民(min)(min)化(hua)消(xiao)(xiao)(xiao)費(fei)生態(tai)圈，助(zhu)推消(xiao)(xiao)(xiao)費(fei)潛力加速釋放；更攜(xie)手推出以(yi)民(min)(min)生山(shan)姆(mu)(mu)聯名信(xin)(xin)用卡(ka)(ka)(ka)為代表的(de)特(te)色商超卡(ka)(ka)(ka)，與沃爾瑪旗下(xia)山(shan)姆(mu)(mu)會(hui)員商店(dian)開展(zhan)(zhan)“金(jin)融(rong)(rong)(rong)+零(ling)(ling)售(shou)”跨界合作，在(zai)山(shan)姆(mu)(mu)會(hui)員商店(dian)建(jian)設社區(qu)支行(xing)(xing)，提(ti)(ti)供“全(quan)天候、全(quan)場(chang)(chang)景(jing)”的(de)專屬權益(yi)，打(da)造極致支付體(ti)驗；聚(ju)焦商旅(lv)消(xiao)(xiao)(xiao)費(fei)和出行(xing)(xing)場(chang)(chang)景(jing)，量身定制(zhi)民(min)(min)生航旅(lv)縱橫聯名信(xin)(xin)用卡(ka)(ka)(ka)，為商旅(lv)人(ren)士(shi)提(ti)(ti)供靈活(huo)消(xiao)(xiao)(xiao)費(fei)及(ji)普惠(hui)(hui)(hui)權益(yi)，通過(guo)各(ge)類(lei)高(gao)質量金(jin)融(rong)(rong)(rong)服(fu)(fu)務(wu)滿足人(ren)民(min)(min)群眾美好(hao)(hao)生活(huo)需要；傾力打(da)造“一(yi)站式、全(quan)周期、有溫度的(de)養老(lao)(lao)(lao)(lao)(lao)金(jin)融(rong)(rong)(rong)服(fu)(fu)務(wu)體(ti)系(xi)”，不(bu)斷充實養老(lao)(lao)(lao)(lao)(lao)產品貨架，上線(xian)業內(nei)首張老(lao)(lao)(lao)(lao)(lao)年信(xin)(xin)用卡(ka)(ka)(ka)，升級網(wang)點適(shi)老(lao)(lao)(lao)(lao)(lao)化(hua)改造，拓展(zhan)(zhan)“遠(yuan)程(cheng)+上門(men)”服(fu)(fu)務(wu)模式，各(ge)地分(fen)(fen)行(xing)(xing)因地制(zhi)宜開展(zhan)(zhan)特(te)色化(hua)適(shi)老(lao)(lao)(lao)(lao)(lao)服(fu)(fu)務(wu)和養老(lao)(lao)(lao)(lao)(lao)金(jin)融(rong)(rong)(rong)活(huo)動，全(quan)力寫好(hao)(hao)養老(lao)(lao)(lao)(lao)(lao)金(jin)融(rong)(rong)(rong)大文(wen)章；在(zai)全(quan)國(guo)以(yi)近(jin)1200家社區(qu)類(lei)網(wang)點為紐帶，融(rong)(rong)(rong)入社區(qu)生活(huo)服(fu)(fu)務(wu)場(chang)(chang)景(jing)，打(da)通居(ju)民(min)(min)服(fu)(fu)務(wu)“最后(hou)一(yi)公里”；充分(fen)(fen)利(li)用數(shu)字化(hua)工具(ju)賦能經營，延伸(shen)服(fu)(fu)務(wu)觸角，提(ti)(ti)升客戶(hu)體(ti)驗；在(zai)金(jin)融(rong)(rong)(rong)宣(xuan)(xuan)教方面，開展(zhan)(zhan)“線(xian)上+線(xian)下(xia)”并行(xing)(xing)的(de)消(xiao)(xiao)(xiao)費(fei)者(zhe)權益(yi)保護教育宣(xuan)(xuan)傳(chuan)體(ti)系(xi)，提(ti)(ti)升“民(min)(min)生消(xiao)(xiao)(xiao)保在(zai)行(xing)(xing)動”教育宣(xuan)(xuan)傳(chuan)品牌影(ying)響力，2024年，全(quan)行(xing)(xing)各(ge)機(ji)構累計開展(zhan)(zhan)線(xian)上線(xian)下(xia)消(xiao)(xiao)(xiao)費(fei)者(zhe)權益(yi)保護教育宣(xuan)(xuan)傳(chuan)活(huo)動超12.61萬次，觸及(ji)消(xiao)(xiao)(xiao)費(fei)者(zhe)超過(guo)13.35億人(ren)次。

民生銀行有(you)關負責人表示，該行將始終秉(bing)承(cheng)“以客(ke)(ke)為(wei)尊”價(jia)值觀，繼續以零售品牌(pai)主(zhu)題日活動為(wei)契機，深度洞悉客(ke)(ke)戶需求(qiu)，持續完善客(ke)(ke)群(qun)服務(wu)體系(xi)，不斷優(you)化服務(wu)內容和(he)方式(shi)，用(yong)心(xin)用(yong)情服務(wu)客(ke)(ke)戶，為(wei)客(ke)(ke)戶提(ti)供有(you)溫度、有(you)品質的金融(rong)服務(wu)，為(wei)構建(jian)和(he)諧金融(rong)生態(tai)貢(gong)獻(xian)民生力量。