日前，中(zhong)國人壽保(bao)險股份有限公(gong)司（以(yi)下簡稱“中(zhong)國人壽壽險公(gong)司”）圍繞“奮進新征程(cheng)保(bao)險守護(hu)穩穩的(de)幸福”年度活(huo)動(dong)(dong)主題(ti)，啟動(dong)(dong)了(le)2022年豐(feng)富多彩(cai)的(de)“7.8全國保(bao)險公(gong)眾(zhong)宣(xuan)傳(chuan)日”活(huo)動(dong)(dong)。

聚焦保險(xian)業堅持(chi)以人民為中心，回歸保障本源，服務國(guo)家戰略。在中國(guo)銀(yin)保監(jian)會的指(zhi)導下，中國(guo)保險(xian)行業協會繼(ji)續主辦“7.8全國(guo)保險(xian)公(gong)眾宣(xuan)(xuan)傳日(ri)(ri)”活動(dong)，制定年度活動(dong)方案，全面(mian)統籌部署(shu)，指(zhi)導行業各保險(xian)主體開展形式多樣(yang)的宣(xuan)(xuan)傳日(ri)(ri)活動(dong)。

按照活(huo)(huo)動(dong)(dong)要(yao)求，中國人壽(shou)壽(shou)險公(gong)(gong)(gong)司(si)積極統籌(chou)安(an)排，于6月3日(ri)面(mian)向(xiang)全系統印(yin)發(fa)了開展2022年(nian)(nian)(nian)“7.8全國保險公(gong)(gong)(gong)眾(zhong)宣傳(chuan)日(ri)”活(huo)(huo)動(dong)(dong)的(de)通知，組織36家省級(ji)分公(gong)(gong)(gong)司(si)帶動(dong)(dong)所轄分支(zhi)機構積極參與(yu)今(jin)年(nian)(nian)(nian)的(de)活(huo)(huo)動(dong)(dong)。公(gong)(gong)(gong)司(si)充(chong)分借助集(ji)團(tuan)官方微(wei)信、微(wei)博、今(jin)日(ri)頭條(tiao)號(hao)、抖(dou)音、視頻號(hao)等自媒體矩陣，以(yi)及公(gong)(gong)(gong)司(si)內外網(wang)站、《中國人壽(shou)》雜志和各(ge)類外部媒體平臺，及時發(fa)布活(huo)(huo)動(dong)(dong)信息，集(ji)中展現(xian)中國人壽(shou)壽(shou)險公(gong)(gong)(gong)司(si)在守護人民美好生活(huo)(huo)方面(mian)所做出的(de)努力和取(qu)得的(de)成效，持續推廣公(gong)(gong)(gong)眾(zhong)宣傳(chuan)日(ri)年(nian)(nian)(nian)度(du)主題(ti)以(yi)及代表行業形象的(de)文化元素和優(you)秀作品，有(you)效開展保險公(gong)(gong)(gong)眾(zhong)宣傳(chuan)日(ri)系列活(huo)(huo)動(dong)(dong)相關工作。

中國人壽壽險(xian)(xian)(xian)公(gong)司各級(ji)機構(gou)在開展(zhan)好(hao)“助推(tui)鄉村振興、服務老年群體”保(bao)(bao)險(xian)(xian)(xian)公(gong)益健步走活(huo)動(dong)、“卡(ka)點(dian)show保(bao)(bao)險(xian)(xian)(xian)”短視頻話(hua)題(ti)(ti)挑戰(zhan)活(huo)動(dong)、“保(bao)(bao)險(xian)(xian)(xian)科技&幸福生活(huo)”宣傳活(huo)動(dong)、“cue到(dao)我的(de)(de)(de)幸福感(gan)第10個7.8全國保(bao)(bao)險(xian)(xian)(xian)公(gong)眾宣傳日”網絡話(hua)題(ti)(ti)活(huo)動(dong)等行業(ye)協會統一推(tui)出的(de)(de)(de)常(chang)規性動(dong)作外，還將積極開展(zhan)總經理(li)接待日、線(xian)上健康知識(shi)講座、保(bao)(bao)險(xian)(xian)(xian)監督員(yuan)座談會、保(bao)(bao)險(xian)(xian)(xian)五進(jin)入（進(jin)學校、進(jin)農村、進(jin)社區、進(jin)機關、進(jin)企業(ye)）、國壽小(xiao)畫(hua)家(jia)、防范非法集資(zi)宣傳月、金(jin)融知識(shi)普及月、打擊治理(li)電(dian)信(xin)網絡詐(zha)騙和跨境賭博集中宣傳月等形式(shi)多樣、內容豐(feng)富、體驗(yan)新穎的(de)(de)(de)自主性宣傳服務活(huo)動(dong)，有效拓展(zhan)活(huo)動(dong)的(de)(de)(de)內容和方式(shi)，吸引更多公(gong)眾參與(yu)其中，獲取知識(shi)、增進(jin)互動(dong)，感(gan)受(shou)保(bao)(bao)險(xian)(xian)(xian)的(de)(de)(de)初心(xin)和擔(dan)當。

中國(guo)人壽壽險(xian)公(gong)(gong)司(si)各地(di)職場及(ji)營業網(wang)點進(jin)行“奮進(jin)新(xin)征程保(bao)險(xian)守護穩穩的幸福”主題(ti)宣傳布置，通過電子屏播放視(shi)頻、海報張貼(tie)等多種形式(shi)，積極(ji)營造濃厚的活(huo)動(dong)氛圍，組(zu)織推動(dong)服務適老化工作(zuo)，不(bu)斷(duan)提升(sheng)老年客(ke)戶(hu)(hu)服務水平，同時借助持(chi)續面向社(she)會公(gong)(gong)眾(zhong)輸出保(bao)險(xian)金融教育(yu)內容，引導客(ke)戶(hu)(hu)及(ji)公(gong)(gong)眾(zhong)關注活(huo)動(dong)主旨及(ji)理念，提升(sheng)廣大消費者的金融保(bao)險(xian)意識。

中(zhong)國(guo)人壽壽險公(gong)(gong)司(si)(si)表示，“7.8全國(guo)保險公(gong)(gong)眾宣(xuan)(xuan)傳日(ri)”活動(dong)是行業的(de)大事(shi)，公(gong)(gong)司(si)(si)各級(ji)機(ji)構(gou)高(gao)度重視，在協會的(de)統(tong)一(yi)指導下，在集團公(gong)(gong)司(si)(si)的(de)指導支持下，結(jie)合自身業務(wu)實際，圍繞“鄉村振興”“綠色(se)低碳”“健康(kang)中(zhong)國(guo)”“科技創新”等內容，充(chong)分利用(yong)宣(xuan)(xuan)傳日(ri)有(you)利契(qi)機(ji)，突出線(xian)上線(xian)下活動(dong)的(de)有(you)機(ji)結(jie)合，深化與(yu)公(gong)(gong)眾的(de)互(hu)動(dong)，提升活動(dong)的(de)參與(yu)性和(he)互(hu)動(dong)性，確保活動(dong)取得實效。

據了解，自(zi)2013年舉辦首屆“7.8全(quan)國保險(xian)(xian)公(gong)眾宣(xuan)傳(chuan)(chuan)日(ri)”活(huo)(huo)(huo)動以來(lai)，現已連(lian)續舉辦9年，得(de)到行(xing)業(ye)(ye)內(nei)外廣(guang)泛贊(zan)譽，成為(wei)保險(xian)(xian)行(xing)業(ye)(ye)的(de)(de)文化名片(pian)。在(zai)歷屆活(huo)(huo)(huo)動中(zhong)，中(zhong)國人(ren)壽壽險(xian)(xian)公(gong)司均積極參與(yu)，扎實推(tui)進落實，通過系(xi)列活(huo)(huo)(huo)動的(de)(de)開展，向社(she)會大(da)(da)眾普(pu)及保險(xian)(xian)知(zhi)識(shi)，宣(xuan)傳(chuan)(chuan)保險(xian)(xian)功(gong)能與(yu)作用，展示(shi)保險(xian)(xian)行(xing)業(ye)(ye)的(de)(de)初(chu)心(xin)與(yu)使命(ming)，增進社(she)會大(da)(da)眾對保險(xian)(xian)行(xing)業(ye)(ye)的(de)(de)認知(zhi)，提升廣(guang)大(da)(da)金融(rong)保險(xian)(xian)消費者的(de)(de)金融(rong)素(su)養，用保險(xian)(xian)保障守護人(ren)民美好生活(huo)(huo)(huo)。